A group of Scottish beer producers have set their sites on China, Hong Kong and Dubai. the Inveralmond Brewery in Perth and the Eden Mill Distillery and Brewery at Guardbridge have benefited from the Craft Beer Clan efforts.
As Eden Mill owner Paul Miller said, “This market has been fantastically good for us. The latest order has been our third to China through Craft Beer Clan in the last year. We are excited about the Chinese market which has a lot of potential for further growth for our brewery.”
The Craft Beer Clan is the international division of Glasgow-based food and drink wholesaler JW Filshill. Their goal is to help Scottish craft brewers and distillers enter the Asia Pacific region. It is currently working with 22 brewers and four craft distillers across Scotland. They have also brokered deals with importers in Taiwan and secured orders in Thailand and Panama.
As Chris Miller of JW Filshill International said, “We attended the key whiskey exhibition in Beijing and Shanghai in August with the Single Malt Club, our distributor in China. The Chinese market is key to our international growth as consumers, they are hugely interested in Scotland and have a particular appetite for Scotch whiskey as well as premium food and drink products.