A recent report released by sports marketing research company Repucom on Monday shows the trend of investment in sports sponsorship from the Asia into US sports franchises.
The report was entitled “Emerging Giants” and explains that, in the last two years, Asian businessmen have invested approximately $1.1 billion in US sports franchises.
South Korea will host the 2018 Winter Olympics and the 2022 World Cup will then be staged in Qatar. The report explains that, as long as the economies in the Middle East and Asia remain strong there is no reason to assume that their investments in sports will slow down.
Read the whole article to gain more depth about this interesting economic change.