Adam Roseman, CEO and Co-Founder of FansTang, the largest provider of localized international entertainment content in China, discussed with Phoenix TV some of his ideas on how best to bridge the gap that exists between the entertainment industries in China and the USA.
Roseman believes that the opportunities that present themselves today in China are greater than they have ever been before in history, particularly in the entertainment industry. However, Roseman says, there is a large difference between the reality of the market, and the perception. The last 12 months, especially, have exacerbated the gap between perception and reality, due to the large number of new companies that have entered the marketplace. Companies that are coming into the entertainment industry now, whether on the China side or the US side, are coming into the marketplace a bit naïve. As Roseman explains, “It is easier to see the opportunities than to properly understand the challenges.”
Roseman continued: “China and the US are tremendous economic powers, but they both operate very differently from a cultural perspective. And that cultural difference in particular is amplified when you are talking about the entertainment sector. In Hollywood you have a lot of very strong personalities; a lot of arrogant people; a lot of people who could be described by the expression, ‘Their way or the highway.’ But in China things are just done differently. In China, in the entertainment sector as well, there are a lot of very powerful people. They have been very successful and are now entering the entertainment industry. These people are not used to being told ‘No.’ Getting these two parties, who come from such different backgrounds, to work together in a seamless fashion, is just challenging.”
Roseman says that bridging the gap between the two entertainment super powers is just a question of experience and understanding. Over time, he says, the market will grow dramatically. However, because of the large number of new entrants into the entertainment market, the perception of growth will outpace the reality.